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Examples

Annotated prompt examples

Every example here was written for this page. Each one states the creative goal, gives the full prompt, breaks down how it is structured, and suggests what to change when you adapt it. Read the breakdowns rather than copying the text — the structure is the part that transfers.

Photography — portrait

A studio portrait for an About page that feels warm and unposed rather than corporate.

Prompt

Create an image based on the following guidelines: a man in his early thirties in a plain charcoal knit, seated on a stool turned slightly away from camera and looking back over his shoulder, half-smiling. Medium close shot, eye level, subject on the right third with clean space to the left. One large softbox high to camera left with a white bounce on the right so the shadow side stays open; plain warm grey backdrop two stops darker than the face. Palette: charcoal, warm grey, natural skin tones, no colour accents. 85mm at f/2.8, eyes sharp, ears falling soft, natural skin texture with pores visible, no beauty retouching, no vignette.

How it is structured

  • Subject and pose come first, including the direction of the gaze.
  • Framing states shot size, camera height and where the subject sits.
  • Lighting names the key, the fill and the background separation in stops.
  • Camera clause fixes focus and the fall-off, then two exclusions block the default gloss.

Ways to modify it

  • Swap the softbox for a single window and the portrait becomes editorial rather than commercial.
  • Move the subject to the left third if your layout puts text on the right.
  • Keep 'natural skin texture' — it is the clause that stops faces turning plastic.

Photography — product on location

A lifestyle shot of a water bottle that sells the context without hiding the product.

Prompt

Create an image based on the following guidelines: a matte sand-coloured steel water bottle standing upright on a granite boulder, condensation on the upper half, a rolled jacket just out of focus behind it. Tight medium shot, camera slightly below the bottle's midpoint so it stands against the sky. Late afternoon side light from camera right, hard enough to define the boulder's texture, one warm rim along the bottle's left edge. Palette: sand, grey granite, pale sky blue, no other colour. 50mm at f/4, bottle fully sharp from cap to base, background falling soft, natural dust and scuffs on the rock, no lens flare, no visible branding.

How it is structured

  • The product is described as a material first, colour second.
  • Low camera height is the single decision that makes it look intentional.
  • Depth is controlled by stating what stays sharp rather than naming a blur amount.

Ways to modify it

  • Change the surface — wet timber, painted steel, snow — to reposition the product entirely.
  • If you need copy space, add 'clear sky occupying the upper third'.

Web design — SaaS landing page

A layout direction for a scheduling product that reads calm and dense with information.

Prompt

Create an image based on the following guidelines: a desktop landing page for a scheduling tool on a near-white background. Sections in order: slim sticky header with wordmark, four text links and one filled button; hero with a left-aligned two-line headline, one supporting sentence, a primary and a secondary button, and a calendar UI panel to the right on a soft shadow; a thin strip of five greyscale logos; a three-column feature row with hairline-bordered cards and small line icons; a full-width dark band containing a single quote; a two-column pricing block; a compact four-column footer. Type: one grotesque family, headline 52px semibold, section headings 28px, body 16px at 1.6. Palette: #FAFAFA background, #FFFFFF cards, #111111 text, #4B5563 secondary text, a single #1F6FEB accent. 10px radius, hairline #E5E7EB borders, 88px vertical rhythm, no gradients, no drop shadows other than the hero panel.

How it is structured

  • Sections are listed in document order, which is what fixes the layout.
  • The type scale is given as concrete sizes rather than as a feeling.
  • The palette assigns a role to every value, and the accent is limited to one.
  • Global rules — radius, borders, rhythm — sit at the end and apply everywhere.

Ways to modify it

  • Delete the dark quote band and the page becomes lighter and more utilitarian.
  • Raise the vertical rhythm to 120px for a more premium, spacious feel.
  • Run a page you admire through the website tool to get this list written for you.

Poster — event announcement

A concert poster with a strong typographic hierarchy that still works at thumbnail size.

Prompt

Create an image based on the following guidelines: an A2 portrait poster for a night of experimental jazz. The band name is set in a heavy condensed grotesque, all caps, occupying the top third across the full measure with tight tracking and lines almost touching. Below it, a duotone photograph of a double bass neck cropped hard so only the strings and tuning pegs are readable. Venue, date and time set small in a plain sans at the bottom left, ranged left, with generous space to the right. Palette: deep ink blue paper, bone white type, one signal orange used only for the date. Visible offset misregistration and paper grain, 12mm even margin, no illustration, no gradients.

How it is structured

  • Hierarchy is set by proportion — the name takes a third of the sheet.
  • The image is described as a crop, which is what makes it graphic rather than decorative.
  • One colour is reserved for one piece of information.

Ways to modify it

  • Shrink the name to a quarter and the poster becomes quieter and more editorial.
  • Replace misregistration with clean flat printing for a modern gallery feel.

Infographic — data explainer

A single-panel graphic explaining a process, readable on a phone.

Prompt

Create an image based on the following guidelines: a portrait infographic panel explaining a four-step recycling process, arranged as a single vertical column with numbered steps connected by a thin dotted line. Each step has a simple two-colour line icon on the left, a short bold label and one line of supporting text. Title at the top in large semibold type, source note in small grey type at the bottom. Generous 40px margins, consistent 32px gap between steps, left-aligned throughout. Palette: off-white background, near-black text, one forest green for icons and the connecting line, one warm grey for supporting text. Flat vector style, no shadows, no 3D, no decorative illustration.

How it is structured

  • The structure is stated as a repeating unit, so every step matches.
  • Spacing values are explicit, which is what makes it feel designed.
  • Colour is limited to two functional roles plus text.

Ways to modify it

  • Switch to a two-column grid for a landscape crop, keeping the same unit.
  • For dense data, name the chart types you want rather than saying 'charts'.

Build your own from a reference

Upload the image, page or poster you are working from in the Promptify tools and compare the result against these structures. For the reasoning behind them, read how to write better AI image prompts and AI prompts for design inspiration.