Worked example
Poster and infographic grab, written out in full
Print and infographic work is judged on grid, hierarchy and restraint rather than mood. This example walks through a festival poster and a data explainer, showing exactly what a poster grab returns and how each part of the brief is doing work.
What a poster grab looks for
The analysis describes the sheet before the artwork: format and margins, the grid the elements sit on, then the type hierarchy expressed as proportion — how much of the sheet each level occupies — followed by palette roles, graphic treatment and print finish. A layout-only grab stops at structure; a theme-only grab returns colour, type and treatment; both merges them.
Example one — festival poster
Structure
A2 portrait, 12mm even margin, three-column grid used asymmetrically. The name occupies the top third across the full measure. A hard-cropped duotone photograph fills the middle half. Practical information sits bottom left across two columns, leaving the third column empty on purpose.
Type and colour
Heavy condensed grotesque, all caps, tight tracking, lines almost touching for the name; a plain sans at 11pt for details. Deep ink blue paper, bone white type, one signal orange reserved solely for the date — a single colour carrying a single piece of information is what makes the poster legible at thumbnail size.
Both mode output
Create an A2 portrait poster based on the following guidelines: a night of experimental jazz. The band name set in a heavy condensed grotesque, all caps, tight tracking, lines almost touching, occupying the top third across the full measure. Beneath it, a duotone photograph of a double bass neck cropped hard so only the strings and tuning pegs read, filling the middle half of the sheet. Venue, date and time in a plain sans at 11pt, ranged left in the bottom-left two columns, the right column left deliberately empty. Palette: deep ink blue paper, bone white type, one signal orange used only for the date. Visible offset misregistration and paper grain, 12mm even margin, no illustration, no gradients, no drop shadows.
Example two — data explainer infographic
Structure
Portrait panel sized for a phone screen. A single vertical column of four numbered steps connected by a thin dotted line, each step a repeating unit: two-colour line icon left, bold label, one line of supporting text. Title top, source note bottom in small grey.
Why the repeating unit matters
Describing one unit and saying it repeats produces a consistent graphic. Describing four steps individually produces four slightly different ones. The same trick applies to cards, pricing tiers and timeline entries.
Both mode output
Create a portrait infographic panel based on the following guidelines: a four-step recycling process arranged as one vertical column, steps connected by a thin dotted line. Each step is the same unit — a simple two-colour line icon on the left, a short bold label, and one line of supporting text beneath. Large semibold title at the top, small grey source note at the bottom. 40px outer margins, a consistent 32px gap between steps, left-aligned throughout. Palette: off-white background, near-black text, one forest green for icons and the connecting line, one warm grey for supporting text. Flat vector style, no shadows, no 3D, no decorative illustration.
Adapting either brief
Shrink the poster name to a quarter of the sheet and it turns editorial. Move the infographic to a two-column grid and it becomes a landscape slide with the same unit intact. Keep the exclusions — no gradients, no shadows, no stray illustration — because they are what stops a generator adding default decoration you did not ask for.
Try it on your own artwork in the posters and infographics tab, or read the website theme grab example.